Frequently Asked Question
Why do I need Social Media for my Business?
Last Updated 9 years ago
One of the best resources that businesses in the modern age have available to them is social media. Social media and websites like Facebook, Twitter and more all allow businesses to connect with customers all over the world like never before. One of the great things about this technology is that it can be as big or as small as you choose to make it. If your business operates all over the world, you can instantly interact with customers halfway around the planet right from your computer. If you operate a local business, you can use location-based services to find people nearby who matter the most. By understanding all that social media has to offer, you will quickly begin to realize just how important it is for your business that you use this platform to its fullest advantage.
1. Leveraging Current Relationships
One of the major benefits of social media services for business is that they help to leverage current relationships with possible new ones. Keep in mind that every customer that you are positively interacting with through social media likely has dozens or even hundreds of friends that they can easily share your site or content with.
2. 1.5 Billion Users
Another reason why social media is so important for your business is actually 1.5 billion reasons. There are over one billion (yes, that's "billion" with a "b") active members on Facebook all over the world. When you add the 200 million people that are also on Twitter and take into consideration the 200 million more that use LinkedIn, you're already talking about 1.4 billion individuals on three services alone. Social media is such a powerful tool that it will absolutely touch nearly every customer (both potential and existing) that walks through your door. It would be a shame not to use that platform to your advantage.
3. Finding Your Market
Another important reason why you should be paying attention to social media is that it allows you to find your market. Facebook offers a wide variety of different segmentation tools, for example, that allows you to see which groups your target market is engaging in. Almost all of the guesswork associated with marketing has been removed. We're now living in a world where it isn't hard to laser in on your market.
4. Customer Service
Social media is also a perfect way to showcase your customer service. When someone has a positive interaction with your business on Twitter, for example, all of his or her friends can easily see it. It's also like having a focus group that is always available 24 hours a day, seven days a week. Social media allows for instantaneous two-way communication that you can use to find out how a product is doing and how people are using it. You can easily start to convert your product into an experience that customers will begin to share and champion to others.
5. Email List
Another great way to use social media involves growing your email list. You can offer special offers and even send out inside press releases that contain information on new offers or breakthroughs that you've made.
6. Increasing Website Traffic
One of the most important ways to use social media, however, involves increasing traffic to your website. If you can get enough followers to your Twitter page, for example, you can easily link those individuals back to your official website where all of your products or services are on sale.
7. Supplementing Your Marketing
The real benefit of social media isn't in replacing traditional marketing efforts, but in supplementing them. Social media will enhance those efforts and allow you to dramatically reduce your advertising expense through both a higher response rate and, most importantly, a return on investment.
1. Leveraging Current Relationships
One of the major benefits of social media services for business is that they help to leverage current relationships with possible new ones. Keep in mind that every customer that you are positively interacting with through social media likely has dozens or even hundreds of friends that they can easily share your site or content with.
2. 1.5 Billion Users
Another reason why social media is so important for your business is actually 1.5 billion reasons. There are over one billion (yes, that's "billion" with a "b") active members on Facebook all over the world. When you add the 200 million people that are also on Twitter and take into consideration the 200 million more that use LinkedIn, you're already talking about 1.4 billion individuals on three services alone. Social media is such a powerful tool that it will absolutely touch nearly every customer (both potential and existing) that walks through your door. It would be a shame not to use that platform to your advantage.
3. Finding Your Market
Another important reason why you should be paying attention to social media is that it allows you to find your market. Facebook offers a wide variety of different segmentation tools, for example, that allows you to see which groups your target market is engaging in. Almost all of the guesswork associated with marketing has been removed. We're now living in a world where it isn't hard to laser in on your market.
4. Customer Service
Social media is also a perfect way to showcase your customer service. When someone has a positive interaction with your business on Twitter, for example, all of his or her friends can easily see it. It's also like having a focus group that is always available 24 hours a day, seven days a week. Social media allows for instantaneous two-way communication that you can use to find out how a product is doing and how people are using it. You can easily start to convert your product into an experience that customers will begin to share and champion to others.
5. Email List
Another great way to use social media involves growing your email list. You can offer special offers and even send out inside press releases that contain information on new offers or breakthroughs that you've made.
6. Increasing Website Traffic
One of the most important ways to use social media, however, involves increasing traffic to your website. If you can get enough followers to your Twitter page, for example, you can easily link those individuals back to your official website where all of your products or services are on sale.
7. Supplementing Your Marketing
The real benefit of social media isn't in replacing traditional marketing efforts, but in supplementing them. Social media will enhance those efforts and allow you to dramatically reduce your advertising expense through both a higher response rate and, most importantly, a return on investment.